The nearer the lead,the bigger the margin.
LeadLatch builds growth engines for garden room companies — ads, quote forms, CRM and reviews tuned to the profitable miles around your workshop.
No agency contracts. No vanity lead counts.
Get my free auditPremium Audit · delivered inside a week · built by a career operator, not an account manager
lower cost per lead after the engine went in
more leads year on year — ahead every single month
saved every month through automation
All from one retained client — a premium South West garden room company. The story is further down.
The engine, not the deck.
Six things that get built and run — illustrated here, live in your accounts once the engine goes in.
Well over half of quoted projects come from within 15 miles of the workshop.
A garden room is a five-figure considered purchase, and the profit lives close to home — crews, travel time and hotels quietly eat the margin on distant installs. So every lead, quote and completed project gets banded by distance, and the whole engine is tuned to pull demand into the rings that pay.
Cost per lead, win rate and gross profit tracked per band. Ads bid harder inside the rings; the 15+ band is priced and monitored, never chased by default.
Three steps.
Audit
Your recent leads, spend and installs banded by mile from the workshop. Where the profit actually comes from, and what to build first.
Free · inside a weekBuild
The engine, in the order the audit sets — ads, quote form, CRM, reviews, dashboard. On your accounts, documented, owned by you.
Weeks, not monthsRun
Every month: the one-page radius report, spend retuned to the bands that pay, the next improvement shipped.
Monthly, ongoingBuilt for how garden room money actually works.
Radius-first
Every decision — ad bids, SEO, reporting — starts from distance to your workshop, because that's where the margin is decided.
One connected engine
Ads, quote form, CRM, reviews and reporting built as one system, not five disconnected vendors.
You own everything
HubSpot, Meta, n8n, Clay and AI agents — set up on your accounts, in your name, documented and handed over.
Postcode before anything
The quote form captures postcode first, so every lead lands in the CRM already banded — no guesswork later.
Automation that pays rent
Admin, follow-ups and review requests run themselves — thousands in operational cost taken off the table monthly.
An operator, not an agency
Run by James Clark — 8+ years in B2B growth, North West England. You deal with the person who builds it.
Start free. Scale when the numbers say so.
No retainers before there's a plan. The audit sets the priorities; everything after is scoped from it.
Growth Audit
Your last months of leads, spend and installs banded by radius, with a clear read on what to build first.
- Leads & installs banded by mile
- Where the profit actually comes from
- Build priorities, in order
- Delivered inside a week
Engine Build
Scoped from the audit — ads, quote form, CRM migration, reviews, dashboard. Fixed price, agreed before work starts.
- Built on your accounts
- Documented and handed over
- Owned by you outright
Run & Optimise
The engine, run and improved month on month — spend retuned to the bands that pay.
- Monthly one-page radius report
- Continuous ad & form iteration
- One improvement shipped monthly
Eight months. Ahead every month.
A premium South West garden room company came in paying £300+ a lead on broad campaigns, with a long quote form converting around 1%, and a legacy CRM that couldn't say which leads ever became profitable installs.
The engine went in: HubSpot migration, a postcode-first quote questionnaire now converting around 40%, ads rebuilt around the operating radius, automated review requests, and a monthly report by mile band. Cost per lead fell by more than three quarters. Lead volume finished around 60% up on the year before — ahead in every single month — with thousands saved monthly through automation.
They're still a client. The engine is still running.
Asked before booking.
What does the audit cost?
Nothing. It's free, takes one call to set up, and is delivered inside a week. If nothing's worth building, you'll know that too — and it costs you a phone call.
What do you need from me?
Access to your ad account and whatever holds your leads — CRM, inbox or spreadsheet — plus a short call about your operating area. That's it.
We're on spreadsheets or an old CRM. Is that a problem?
It's the most common starting point. The build includes migrating to HubSpot with the pipeline banded by distance — done carefully, without losing history.
Do you replace my current agency?
Sometimes, not always. The audit shows what's working and what isn't, by mile band. If your current spend performs inside the radius, you'll see that in the numbers.
Who owns the accounts and systems?
You do. Everything — HubSpot, Meta, n8n, Clay, the AI agents — is set up on your accounts, documented, and stays with you if we ever part ways.
Who is this not for?
Firms competing on price at low volume, and anyone who wants leads at any distance regardless of margin. The whole system is built around profitable installs, not lead counts.
How do I start?
Book the audit call below. No pitch deck, no discovery workshop — one conversation, then the audit lands inside a week.
See your radiusbefore you spend.
One call to set up. Delivered inside a week. No pitch deck, no phone tag.
Get my free auditPrefer email? james@leadlatch.co.uk