AI GTM audit
Measuring adoption, not outcomes
Are you measuring AI adoption or AI outcomes?
Seats bought, logins, tokens burned — the dashboard says adoption is up. None of it tells you whether the business is better off.
Pipeline created, deal velocity, cost per SQL do. But you only see them if you're close enough to each workflow to connect the agent to the outcome.
What we audit
- What you measure AI on today, and what it actually proves
- The outcome each agent opportunity should move (pipeline, velocity, cost per SQL)
- Baselines so you can tell whether a build worked
- Attribution from an agent's action to a revenue outcome
- A reporting view leadership will actually trust
An outcome-metrics framework that ties every agent to a number that matters — so you fund what works and kill what doesn't.
Covered in the AI GTM Audit
2-week async delivery