Privacy Policy

    Last updated: 7 June 2026

    Autocadence AI Ltd (company number 17193616), trading as LeadLatch ("we", "us", "our"), operates https://leadlatch.co.uk and provides B2B SaaS growth audit services. This policy explains how we collect, use, and protect your personal data under UK GDPR.

    Who we are

    Data controller: Autocadence AI Ltd
    Contact: james@leadlatch.co.uk

    What we collect

    • Email address when you request our growth checklist or contact us
    • Booking details when you schedule a call via Calendly
    • Usage data via analytics cookies (if you accept cookies), such as pages visited and referral source
    • Technical data including browser type, device, and IP address (via analytics providers)

    How we use your data

    • To deliver the growth checklist you requested
    • To respond to enquiries and manage audit bookings
    • To improve our website and measure marketing performance
    • To comply with legal obligations

    Legal basis

    We process your data based on consent (checklist signup, cookie banner), contract (when you book an audit), and legitimate interests (website analytics and security).

    Third parties

    We use trusted processors including:

    • Calendly for scheduling
    • Supabase (database) for storing lead submissions and site content
    • Google Tag Manager / Google Analytics for website analytics (with consent)
    • Supabase for LeadSprint app authentication (separate product)

    Retention

    Marketing contact data is kept for up to 24 months unless you request deletion sooner. Analytics data is retained according to our analytics provider settings (typically 14 months).

    Your rights

    You may request access, correction, deletion, or restriction of your data, or withdraw consent at any time by emailing james@leadlatch.co.uk. You may also lodge a complaint with the ICO (ico.org.uk).

    Cookies

    We use essential cookies for site functionality and optional analytics cookies with your consent. You can change your preference by clearing site data or contacting us.